FahrMIT
Passenger Marketing Strategies To more effectively determine customer potential and to increase revenue, transport enterprises need to target potential customers. Promising measures include, for example, local marketing or mailings with tailored services such as personal travel routes or fare information. Together with Stuttgart's street-car system, Hamburg-Consult developed FahrMIT, which helps to record, process and evaluate direct-marketing measures. With the aid of FahrMIT, marketing strategies can be standardised and streamlined, efficiency can be monitored and future projects planned in a more goal-oriented fashion. |